There are different techniques used in SEO which are categorized between 2 different methods, the On-Page SEO and Off-Page SEO. Although both are important steps in any SEO campaigns, it is said that the most work done in SEO is with its off-page efforts. Off-Page SEO Off-Page SEO deals with the use of different techniques which aim to improve a website’s relevance and authority in a specific search query. This part of the campaign is also where the bulk of the whole SEO campaign is found.
One method used in off-page SEO is link building, which is still considered as the most effective method used in SEO. It involves using the actual researched keywords as links from other websites.