Is Your Content Attention Worthy?

January 21, 2012
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To me, the worst aspect of trying to get someone’s attention online is that the Internet added itself to that daily list of distractions without taking any of the others away. Yes, it’s a great research tool, but we still need to get our daily tasks done. Everyone only has 24 hours in a day; if you spend eight of those sleeping, and two of them eating, consider how the others must be allocated. And if you’re incredibly busy, guess what? So is your potential audience. We all have a finite amount of attention to give, but the distractions keep growing. Here’s some news for you: Stefan Winkler no…

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