Many have tried, and failed, to write a good post about how to SEO a Facebook fan page. For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renam…
Many have tried, and failed, to write a good post about how to SEO a Facebook fan page. For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renam…
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011. Whether you are focused on SEO or analytics, you…
With 20/20 hindsight, it’s relatively easy to identify the top online video trends in 2011. In reverse chronological order, they are: Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing On Dec. 1, YouTube intr…
Heather Dougherty, the Director of Research at Experian Hitwise, has written about a “Pinteresting Trend in Social Media.” She says, “Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organiz…
While we spend a lot of time talking about the battle between Google and Apple, both companies are also fighting against a powerful third competitor: Amazon. This infographic examines how Amazon comes into play in the technology wars. It's not j…
Google's holiday Doodle has finally arrived after being spotted around the world over the last two days. The early timing of the festive logo in Australia, was unusual and unexplained, but there seems to have been be two versions it - one static a…
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the dis…
SEOs are an intrinsically disorganized bunch. By our very nature we're constantly taking in information from a thousand different places at once. It's what makes us good at our job, but it also means that we're very easily distracted by, oh wait s…
This week, I've mostly been playing with Siri. Not being in possession of an iPhone 4S myself, I have been borrowing one from the Incisive US HR Co-ordinator, Matt Cohen. Ordinarily, it is extremely annoying when someone constantly wants to borrow…
This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent. Looking ahead, expect 2012 to be the year when we push further in…